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Privacy Policy

Last updated: July 17, 2026

This Privacy Policy explains how Keyword Trucking LLC (“Keyword Trucking,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information from website visitors and job applicants. It applies to information submitted through our website, Meta lead forms on Facebook or Instagram, recruiting advertisements, telephone calls, text messages, email, and other recruiting channels that link to this policy.

1. Information we collect

Depending on how you interact with us, we may collect:

  • Contact information, such as your name, telephone number, email address, and mailing address.
  • Application and qualification information, such as commercial driver’s license status, driving experience, endorsements, work history, availability, preferred routes or schedules, and answers to recruiting questions.
  • Information provided later in the hiring process, such as employment eligibility documentation, motor vehicle records, references, background-screening information, drug- and alcohol-testing information, or medical certification, when permitted or required by law.
  • Communications, including the content of calls, texts, emails, and other messages exchanged with us.
  • Device and website information, such as IP address, browser type, device type, referring page, pages viewed, and approximate location derived from an IP address. We may collect this information through cookies and similar technologies.
  • Information from platforms and service providers. If you respond through Facebook, Instagram, or another platform, we receive the information you choose to submit and limited information the platform makes available to us.

Please do not submit Social Security numbers, financial-account information, medical records, or other sensitive information through an initial Meta lead form unless we specifically request it through a secure process.

2. How we use information

We use personal information to:

  • review your interest in and qualifications for current driving opportunities;
  • contact you about your application, schedule interviews, and answer recruiting questions;
  • conduct legally permitted screening and complete hiring and onboarding steps;
  • maintain recruiting, compliance, security, and business records;
  • operate, secure, troubleshoot, and improve our website and recruiting process;
  • prevent fraud or misuse and protect our rights, applicants, personnel, and the public; and
  • comply with applicable laws, lawful requests, and transportation-safety obligations.

Information obtained from an applicant during an initial selection process is used to determine whether to hire the applicant and for other purposes allowed or required by law. We do not use initial applicant information for unrelated marketing, profiling, or resale.

3. Calls and text messages

If you provide a telephone number, you authorize Keyword Trucking and its recruiting personnel to contact you about your inquiry or application by telephone or text message, including through technology that may assist in placing or managing communications. Message and data rates may apply. Consent to receive text messages is not a condition of applying for or obtaining employment. You may opt out of recruiting texts at any time by replying STOP. For help, reply HELP or contact us using the information below.

4. When we disclose information

We do not sell applicant personal information. We may disclose information only as permitted by applicable law, including:

  • to personnel involved in recruiting, hiring, safety, compliance, and administration;
  • to vendors that operate tools or perform services on our behalf, such as hosting, communications, applicant tracking, or legally authorized screening, subject to appropriate restrictions;
  • to government agencies, regulators, courts, law enforcement, or other parties when required or authorized by law;
  • to protect safety, prevent fraud, enforce agreements, or establish or defend legal claims; or
  • as part of a merger, acquisition, financing, reorganization, or transfer of business assets, subject to applicable law.

Meta and other platforms process information under their own privacy policies. Their handling of information before it is provided to us is governed by their policies and settings.

5. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy and to meet legal, safety, compliance, and recordkeeping obligations. Unless a longer period is required by law, information obtained from an unsuccessful applicant during an initial selection process will not be retained for more than two years after it is provided. If you are hired, relevant information may become part of your employment or driver qualification records and may be retained for the periods required by applicable law.

6. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, transmission, or storage system can be guaranteed to be completely secure. Please use care when sending sensitive information and use a secure method when one is provided.

7. Cookies and analytics

Our website may use cookies, pixels, and similar technologies to operate the site, understand visits, measure advertising performance, and improve recruiting campaigns. Your browser may allow you to block or delete cookies. Blocking some technologies may affect site functionality. We do not use applicant information collected during the initial selection process for unrelated advertising.

8. Your choices and requests

You may ask to review our applicant-information retention, disposition, access, and confidentiality practices. You may also request that we correct or delete information, subject to applicable law and our legal obligations. To make a request, contact us using the details below. We may need to verify your identity before fulfilling a request.

9. Children’s privacy

Our recruiting services are not directed to children under 18, and we do not knowingly collect personal information from children under 18 through our job-application forms.

10. External links

Our website or advertisements may link to websites or services operated by others. We are not responsible for their privacy or security practices. Review the privacy policy of any third-party service you use.

11. Changes to this policy

We may update this Privacy Policy periodically. The “Last updated” date identifies the latest revision. Material changes will be posted on this page or communicated as otherwise required by law.

12. Contact us

Questions or privacy requests may be directed to:

Keyword Trucking LLC
6075 W SR-201 South Frontage Rd #300
West Valley City, UT 84128
Email: office@keywordtrucking.com
Phone: 801-754-6308